Bouju’s software provides businesses with cloud-based analytic software to empower brand protection on a global scale. The software’s proprietary algorithms, based on machine-learning, identify traffic and revenue loss associated with rogue domains and marketplace listings, online traffic diversion, and gray market threats. Realistic damage and loss assessments are presented in a simple dashboard interface, enabling customers to take fast, effective enforcement action across countries and languages, making it truly a global solution.
“Bouju is providing a dramatic shift in brand protection capabilities. It gives brands real-time insight into their position in the global market, followed by the weapons to attack back and reclaim control of the brand. This systematic, intelligence-based approach has enormous value for marketing organizations, legal departments, and executive management in the branded age,” says Lee.
Lee is best known as the founder of Legalzoom.com, ShoeDazzle.com, and The Honest Company. As both a serial entrepreneur and attorney, Lee is uniquely positioned to advise Bouju on its intellectual property protection solutions.
“We are honored to have Brian join the Bouju team as an advisor and investor. His history of success building industry-leading organizations speaks for itself. We look forward to his guidance as we undertake the next phases of our business plan and continue growing the adoption of our proprietary brand protection software,” says Bouju President and CEO David Razavi.
Lee joins Bouju at an exciting time in the company’s history. Earlier this month, Bouju joined the investment portfolio of Amidi Group, following in the footsteps of technology innovators including PayPal and Dropbox.