The biggest threats to your brand come from competition in the marketplace. Unfortunately, the most damaging competition isn't always legal.
In 2013, the Department of Homeland Security seized counterfeit goods valued at over $1.7 billion at U.S. borders. This represents just a fraction of infringing goods being promoted and sold to customers around the world. Each year, businesses lose millions of dollars to hijacked online traffic from counterfeits and pirates. From fake bags and unauthorized digital copies of works to counterfeit pharmaceuticals and electronics; thieves on the Internet are targeting your customers and want them to fall victim to infringing, unauthorized merchandise. Even the best marketing department can't fight online traffic theft alone. Enter Bouju to the rescue.
For the first time, drill down into the important details.Bouju provides clear answers to exactly what infringements are costing you and the volume of traffic being diverted to unauthorized websites. Use Bouju to understand where the holes are in your revenue and to quantify your brand damage in a way that empowers you to take action.
Once you understand the immense damage that brand infringers are causing you, the only effective way to protect your brand is to root out the problem at its cause. Bouju is designed to protect your brand with more information than you've ever had before. Get a clear view to where and how sites are hijacking online traffic and promoting counterfeits, so you can do something about it.
Your customized dashboard will show you:
Which sites are actively targeting your brand.
How much traffic infringing sites are stealing from you.
How many black, grey, and white threats are targeting your traffic at any given time.
"White" threats or licensors who may be falling out of compliance.
How much financial damage each infringing site may be causing you.
If infringing sites are part of a related network.
If infringing sites are targeting other brands….and more.
With more information than you've ever had before, Bouju empowers you to take action and shut them down to recover customers that are rightfully yours.
Say goodbye to customer confusion, drained marketing investments, and damage to your reputation from low quality imitators. Protect the brand you have built, using Bouju's sophisticated detection technology to identify brand pirates then counter-strike with the platform's ready-to-use tools.
Win and keep customers, and make sure that when someone looks for your brand, they get your brand.
Bouju provides enterprise brand protection software as a service to rapidly discover, monitor, measure and proactively guard brands online. Please send a email to firstname.lastname@example.org with your company (brand) email address for initial free brand audit report.