Anti- Counterfeiting

Reaching Out to Anti-Counterfeiting Companies to Protect Trademarks

Anti-Counterfeiting Measures are taken to combat the ever-growing number of trademark counterfeiters. As the trademark is the pride of an established and reputable company, it has always been under threat of infringement. These Enterprise Anti-Counterfeiting measures took a large step when a negotiation was started in October 2007 by the United States, the European Community, Switzerland, and Japan to discuss a new intellectual property enforcement treaty, known since as Anti-Counterfeiting Trade Agreement (ACTA). The negotiations for ACTA was later joined by Australia, the Republic of Korea, New Zealand, Mexico, Jordan, Morocco, Singapore, United Arab Emirates, and Canada. The scope of the proposed ACTA not only deals with physical goods (like clothes, bags, medicines) but also includes new tools to combat the rampant piracy with use the advancement of information technology in Enterprise Anti-Counterfeiting.

Protecting the Trademark

By definition, a trademark is a unique sign or marker used by an individual or a business establishment to inform the consumers that the product comes from a legitimate source and is designed for a particular market. It is usually the name or logo of the company that owns it, or a catchphrase that describes its product or service. In order to ensure trademark protection, businesses can do the following:

  • Clear the trademark: Conduct research to ensure that it has no similarity to other existing trademarks. Do not overlook this step because you want to avoid the inconvenience of a trademark infringement case in the future. By then, you may have already built up your brand and put money and effort to it but will be forced to give it up because someone else already owns it.
  • Register the trademark: Once you have determined that your brand is clear, you should register it as your own to avoid anti-counterfeiting problems in the future. Registering also has added benefits should implementation of trademark law be necessary.
  • Enforcement: Never fail to enforce your trademark. If you do not, others may use it. This can lessen your brand's integrity and may confuse customers, leading to loss in revenue and reputation.

Different Anti-Counterfeiting Measures Available Today

Gone are the days of counterfeiters using simple and manual means to pirate or duplicate original products. Now they have become more sophisticated and use advancements in technology to make fakes that are so like the original even experts have a hard time spotting the difference. In the same manner, Anti-Counterfeiting Measures have also stepped up to prevent these infringements. One very recent technology developed was the laser surface authentication where even a minute part or segment of a suspected counterfeit (like money) can be authenticated by scanning its surface and comparing it to the original. Another new innovation is the incorporation of tags in products. These tags may vary from being solid or liquid depending on the product being tagged. These tags are virtually impossible to duplicate and can carry product details like date of manufacture, its origin, and where it is headed. Tagging can address the problem of a gray market and product diversion. Another way of ensuring trademark protection is using laser system in placing unique marks on products to help its traceability and authenticate its identity. Security labels and seals can also be utilized to ensure the customers that what they are buying is an original. Counterfeiters may find ways to do their illegal activities, but with a lot of cooperation between legitimate trademark owners and companies that offer Anti-Counterfeiting Measures, the enforcement of Enterprise Anti-Counterfeiting can be an excellent tool for trademark protection measures.

The online magnitude of counterfeiting has grown rapidly which makes it impossible for brands manually to verify all the channels.

Bouju provides digital brand protection software as a service to rapidly discover, monitor, measure and proactively guard brands online. Please send a email to info@bouju.com with your company (brand) email address for initial free brand audit report.